How to deal with your PR disaster
It happens to the best of us. You come in on a normal Tuesday morning, day is going as planned, everything seems peachy, and then all of a sudden it hits! The public relations shitstorm! It could be...
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How Live Below the Line crossed a line
When this Toronto Star article about the Live Below the Line Challenge showed up in my Facebook news feed, my first instinct was to write about it here. Almost immediately the cringe-worthiness made me...
View ArticlePaid vs Earned vs Owned Media.
There are a lot of buzzwords floating around our industry these days: integration, dynamic, content curation, selfies… Then there’s a big one: paid vs earned vs owned media. It’s kinda fun that the...
View Article3 reasons why your company shouldn’t be on social media
My experience working in social media and working with various clients has taught me that social media is not for everyone. If you or your company are like anything I’ve described below, then social...
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Best ways to Brainstorm
One of the hardest things for me while explaining to friends what the job of a Digital Strategist entails is actually quantifying the amount of thinking we do in a day. We’re analyzing analytics,...
View ArticleQ&A with Erin Bury: The future of social media and marketing
In the realm of marketing, social media is a new approach to reaching clients and customers. Erin Bury is one of the earliest adopters of social media as a marketing tactic, and for some insights into...
View ArticleYour social media agency & you: one of life’s special relationships
On Monday, my colleague William wrote about why your company might want to stay away from social media, at least for the time being. If your company passed William’s test or resolved to overhaul its...
View ArticleLinkedin: Facebook for grown ups
Who remembers back in the day when you first signed up for Facebook and started friend requesting everyone you’ve ever met at a party, classmates, or old high school buddies that you probably will...
View ArticleSocial media etiquette rule # 1; Give credit where credit is due
This post is inspired by an incident that occurred earlier this week when I discovered that a post I wrote a few weeks ago entitled “Why introverts make the best social media managers“, was repurposed...
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The Digital Strategist’s Playlist
No, I’m not going to tell you what bands to listen to if you want to be (or be as cool as) a digital strategist. That’s not my job. You’re an adult (assuming) and you can make your own musical...
View ArticleChange.org: The effect of change
We’ve seen change come from the internet in many forms, from aiding the Arab Spring to helping a wannabe pop star go viral. But for many of these things, change was not the intended outcome, but rather...
View ArticleThe strange world of social media
I’m fairly active on social media – a major prerequisite to being a Social Media Coordinator, I suppose. My entire life (or rather the past few years) is fully documented on Twitter. You will learn...
View ArticleGoogle + and the 7 minute enigma
Google + is a bit of enigma. A recent Neilsen report stated that in March, Google + users spent an average of 7 minutes on the site, for the entire month. To put that in comparison, Facebook users for...
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Three under-used social networks for business
With new social networks debuting every single day, it’s hard to always be on the cutting edge. Actually, it’s almost impossible. As marketers, we have easily become accustomed to using Twitter and...
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Why foodie culture owes its ascent & demise to the internet
Did you Instagram your lunch today? Did you post a snarky comment on a Toronto Life restaurant review (For a $40 dollar dish I expect actual truffles, not truffle-infused oil)? Worst of all, does the...
View ArticleIs it too late for Flickr?
That Marissa Mayer is really on a tear isn’t she. First she goes out and spends a boat load of cash on Tumblr, now she’s gone and given Flickr a facelift that would make Joan Rivers blush, if she could...
View ArticleTwitter: a place of worship?
Churches, mosques, temples and Twitter. What do they all have in common? It’s a place where people go to pray obviously. I kid you not. How often do we see the hashtag ‘pray for (insert name of...
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The City Of Toronto’s facebook newsfeed last week.
I’m not going to lie to you, a lot of s#*t went down in Toronto last week. Thankfully, we at 88 Creative got a peek into the City Of Toronto’s facebook account to get a recap of just what went down…...
View ArticleApps for apes: How repurposing is taking over invention
One of the buzziest buzz words when talking about invention and innovation today is repurposing. As we know, it’s not a new phenomenon, but repurposing continues to get more and more creative. We see...
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I am a Tweeter, hear me Tweet!
Twitter is my favourite social media platform. I enjoy it solely because I can talk about whatever I want or update as often as I want without feeling annoying. Sometimes it get’s a little irritating....
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